STRANGE BRAND MTL

Led the design, development, and launch of a premium sneaker, overseeing the project from initial concept to final release. Developed the CADs, technical drawings, and tech pack, ensuring clarity and precision throughout the manufacturing process.

Worked directly with production partners in Portugal to prototype and refine the product, aligning construction, materials, and finish with the original design intent.

I also directed the brand’s launch campaign, defining the visual identity and lifestyle direction. Oversaw art direction for product and campaign imagery to ensure a cohesive narrative between product, brand, and audience.

The project followed a limited-run, pre-order model, emphasizing craftsmanship, quality, and a more intentional approach to sneaker production.